In todays society our vision is not to remove technological advances from, but to retain and compliment the options by providing a new series of fun and educational books for children.
Our character should not be seen as a stereo-typical figure but more as a New Zealand icon who will be readily identifiable and research has shown that children recognise him and can liken him to a person or role model that they already know.

He allows himself to reach a broad spectrum of children of all ages.
Our focus is pre-schoolers, 5-8 year olds as well as the 10+ age group.

For pre schoolers we have concentrated on simple big bold
lettering and words coupled with bright colourful and interesting illustrations.

For the 5-8 year olds we add to the above, more challenging with which to increase their reading skills.

For the 10+ age group we formulate more complex story lines and couple this with less illustrations that focus on more detail while keeping the bright colours to in order to retain interest.